Alix Earle has become one of America’s most influential social media influencers, captivating millions through authentic Get Ready With Me TikTok videos. Her genuine approach to beauty, college life, and mental health resonated deeply with audiences, creating the phenomenon known as the Alix Earle Effect.
This TikTok star and entrepreneur transformed from a marketing student at the University of Miami alumni into a multi-millionaire digital powerhouse. Her journey showcases how relatability and business acumen can build an empire in today’s digital landscape, making her a prominent American celebrity influencer.
Alix Earle Biography
Alix Ashley Earle emerged as a prominent Instagram influencer and digital creator who revolutionized social media through unfiltered content. Born in Monmouth County, New Jersey, she studied marketing while building her empire.
Her authentic storytelling about college lifestyle content and beauty struggles created unprecedented engagement. The beauty influencer quickly became known for the viral social media content that sparked instant product sellouts, establishing her as a trusted voice among young audiences.
How old is Alix Earle?
Alix Earle age is 25 years old as of late 2025, with her Alix Earle birthday falling on December 16, 2000. Her Alix Earle zodiac sign is Sagittarius, reflecting her adventurous and authentic personality that fans adore.
Profile Summary
| Category | Details |
| Full Name | Alix Ashley Earle |
| Date of Birth | December 16, 2000 |
| Age | 25 years old (as of late 2025) |
| Zodiac Sign | Sagittarius |
| Personal Info | Details |
| Gender | Female |
| Nationality | American |
| Ethnicity | White |
| Religion | Christianity |
| Professional | Details |
| Profession | Social Media Influencer, Entrepreneur, TV Personality, Podcaster |
| Education | University of Miami (Marketing BBA) |
| Net Worth | $20 Million |
| Relationship | Details |
| Marital Status | Unmarried |
| Dating | Braxton Berrios (NFL player, 2023-present) |
Key Facts:
- Alix Earle nationality and ethnicity: American, White
- Current Residence: New Jersey, United States
- Marketing student turned millionaire influencer
- Listed on Forbes 30 Under 30
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Physical Attributes
Alix Earle height and weight reflect her commitment to maintaining a healthy lifestyle while sharing beauty routines with followers. Her physical appearance has become part of her relatable brand as a lifestyle vlogger and fashion icon.
The blonde hair influencers category perfectly describes her signature look that fans try to emulate. Her fitness and healthy lifestyle content demonstrates authenticity, showing both glamorous moments and real-life struggles with maintaining wellness.
What is Alix Earle’s height and weight?
Standing at approximately 5 feet 6 inches (168 cm), she weighs around 55 kg (121 lbs). Her body measurements are reported as 34-24-34 inches, though she emphasizes health over numbers in her content.
Alix Earle height
Alix Earle’s height of 5’6″ (168 cm) places her at an average stature that many followers find relatable. This aspect contributes to her approachable persona as both a beauty influencer and YouTube content creator.
Physical Characteristics:
- Alix Earle eye color and hair color: Blue/Hazel eyes, Blonde hair
- Height: 5 feet 6 inches (168 cm)
- Weight: Approximately 55 kg (121 lbs)
- Known for fashion and beauty content
- Shares beauty routine videos regularly
Family Life
Alix Earle family background centers around a successful construction business in New Jersey. Her upbringing in an entrepreneurial household influenced her business mindset and work ethic as a young entrepreneur navigating digital fame.
The family business background provided her with marketing experience before viral fame struck. Her close relationships with Alix Earle siblings often appear in her content, showcasing genuine family dynamics that audiences appreciate.
Alix Earle parents
Alix Earle parents are Thomas “T.J.” Earle and Alisa Earle, who raised her in Monmouth County. Her family owns Earle, a successful asphalt and construction company in Wall Township, New Jersey.
Alix Earle mom
Alix Earle mom, Alisa Earle, played a significant role in her upbringing and values. She also has a stepmother, Ashley Dupré, who became part of the family dynamic in later years.
Alix Earle dad
Alix Earle dad, Thomas “T.J.” Earle, runs the family construction business where Alix gained early marketing experience. His entrepreneurial success influenced her business acumen and strategic thinking as she built her digital empire.
Alix Earle family
Alix Earle family includes siblings Ashtin Earle, Izabel Earle, and Penelope Earle. The New Jersey celebrities often share family moments, highlighting their close-knit relationships despite the public spotlight.
Family Overview:
- Father: Thomas “T.J.” Earle (Business Owner)
- Mother: Alisa Earle
- Stepmother: Ashley Dupré
- Alix Earle siblings: Ashtin, Izabel, and Penelope Earle
- Family Business: Construction and paving company
Alix Earle and Braxton
Alix Earle and Braxton Berrios began dating in 2023, making them a high-profile couple. The Braxton Berrios girlfriend status brought additional media attention, as he plays for the Miami Dolphins in the NFL.
Their relationship as an unmarried influencer couple generates significant fan interest. Previously, her dating history included baseball player Tyler Wade in 2022, though that relationship lasted only three months before they parted ways.
Relationship Timeline:
- 2022: Dated Tyler Wade (3 months)
- 2023-Present: Dating Braxton Berrios (Miami Dolphins)
- Current Status: Unmarried but in committed relationship
Career & Achievements
Alix Earle’s transformation from college student to multi-platform sensation showcases modern influencer marketing power. Her strategic approach combined authenticity with business intelligence, creating multiple revenue streams and mainstream media appearance opportunities.
The digital influence she wields extends beyond social media into podcasting, television, and brand partnerships. Her recognition on Forbes 30 Under 30 validated her impact as both a podcast host and savvy businesswoman in the digital space.
Before Fame
A Red Bank Catholic High School alum, she worked as a marketing intern at her family’s construction company. She managed social media for Earle and worked at Hazel Boutique in New Jersey before fame.
Career
The Alix Earle Effect emerged in late 2022 when her viral product promotions caused instant sellouts nationwide. Her Get Ready With Me TikTok videos revolutionized the college student influencer space with unprecedented authenticity.
She launched Hot Mess with Alix Earle podcast, which quickly topped charts. Her appearance on Dancing with the Stars 2025 marked her transition into TV personality status, expanding beyond digital platforms.
Career Highlights:
- Created the viral Alix Earle Effect phenomenon
- Host of chart-topping podcast “Hot Mess with Alix Earle”
- Listed on Forbes 30 Under 30
- Featured on Dancing with the Stars Season 34 (2025)
- Known for product endorsement effect on sales
Platform Presence:
- TikTok: @alixearle (Millions of followers)
- Instagram: @alix_earle (Major following)
- YouTube: @alixearle (Growing channel)
Alix Earle – YouTube
Alix Earle – YouTube channel (@alixearle) extends her relatable TikTok content into longer-form videos. The platform allows deeper dives into beauty routines, lifestyle choices, and personal stories beyond short clips.
Net Worth & Income
Alix Earle’s financial success stems from strategic brand collaborations and smart investments. Her ability to drive sales through digital creator content has made her one of the highest-earning young influencers today.
The influencer endorsements she secures command premium rates due to proven conversion power. Her business investments in companies like SipMargs and Poppi demonstrate long-term financial planning beyond sponsored content revenue.
What is Alix Earle’s net worth?
What is Alix Earle’s net worth? According to Celebrity Net Worth, her estimated net worth $20 million as of 2025 reflects multiple income streams including sponsored content, podcast revenue, and strategic investments.
Alix Earle net worth
Alix Earle net worth of $20 million comes from her viral influence and SipMargs and Poppi partnerships. The Alix Earle net worth 2025 figure represents her earnings from the Alix Earle Effect, media appearances, and entrepreneurial ventures.
Income Sources:
- Influencer endorsements and sponsored content
- Brand collaborations and partnerships
- Podcast revenue (Hot Mess with Alix Earle)
- Television appearances
- Business investments (SipMargs, Poppi)
- YouTube ad revenue
- Merchandise and affiliate marketing
| Net Worth Overview | Amount/Details |
| Estimated Net Worth | $20 Million (2025) |
| Primary Income | Social Media & Endorsements |
| Secondary Income | Podcast, TV, Investments |
| Major Partnerships | SipMargs, Poppi |
Conclusion
Alix Earle represents a new generation of American social media star who built massive wealth through authenticity and strategic planning. Her journey from marketing student to multi-millionaire entrepreneur demonstrates the power of genuine connection with audiences in the digital age.
The social media fame she achieved continues growing as she expands into mainstream entertainment and business ventures. Her influence on viral social media content and consumer behavior remains unmatched, solidifying her position as one of the most impactful digital creators of this generation.
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